Member Loyalty Program
The Parramatta Eels are excited to announce the launch of our Member Loyalty Program in 2020. We have the most passionate and loyal Members in the NRL and the Loyalty Program recognises the contributions and support of our dedicated Members.
Our Loyalty Program was developed using direct feedback from the Parramatta Eels Member Council and Members. When developing our Loyalty Program, we consulted extensively with our Member Council to gain insight into the desires of our Members.
They provided us with feedback that our Members love intimate experiences where they can interact with the team and senior staff, and get an inside look at Eels HQ. After receiving this feedback, we wanted to use our Loyalty Program as an opportunity to invite our Members to exclusive events that they have never before experienced.
Our Loyalty Program focuses on celebrating Membership Milestones. Members who reach their 5th, 10th, 20th, 30th, 40th & 50th year of consecutive Membership will receive a recognition of Loyalty Certificate.
As well as this, when Members reach their 10th, 20th, 30th, 40th & 50th year of consecutive Membership, they will be invited to take part in their preferred experience. Our decision to focus on Milestones is to celebrate the accomplishment of reaching a significant year of continuous Membership and ensure experiences would be intimate and exclusive.
In addition to our Milestone experiences, all Members will be celebrated through Loyalty Recognition. Members who have 10 plus years continuous Membership will proudly have their names displayed on our Member Loyalty Banner, which will be displayed within Members Lounge ’47 at all Eels home games in 2020.
Finally, to recognise our Members Loyalty year on year, each Member receives items in their Merchandise pack that recognises their Loyalty to our Club. In 2020, these items are in the form of a keyring and pen* (if applicable to your Membership package).
Your Loyalty status on these items will change after the following intervals:
· 2+ consecutive years of Membership
· 5+ consecutive years of Membership
· 10+ consecutive years of Membership
· 20+ consecutive years of Membership
· 30+ consecutive years of Membership
· 40+ consecutive years of Membership
· 50+ consecutive years of Membership
We love our Members. They are the heart and soul of our Football Club. Whether playing at home or away, our Blue and Gold Army are always passionately cheering and supporting the team and we are incredibly grateful for the role they play in our Football Club. We look forward to celebrating Members who have achieved a Membership Milestone in 2020.
Members who reach one of these Milestones in 2020 will be contacted at a future time to be informed of further information about their exclusive Milestone event.