BGA Loyalty Rewards
Our Loyalty Program was developed using direct feedback from the Parramatta Eels Member Council and Members. When developing our Loyalty Program, we consulted extensively with our Member Council to gain insight into the desires of Members and ensure that our program would be one that our Members would love.
They provided us with feedback that our Members love intimate experiences where they can interact with the team and senior staff, and get an inside look at Eels HQ.
We love our Members and after receiving this feedback we wanted to use our Loyalty Program as an opportunity to invite our Members to exclusive intimate events that they have never before experienced.
Our Loyalty Program focuses on celebrating Membership Milestones. Members who reach their 5, 10, 20, 30, 40 & 50th year of consecutive Membership will receive a recognition of Loyalty Certificate.
As well as this, when Members reach their 10, 20, 30, 40 and 50th year of consecutive Membership, they will be invited to take part in their preferred experience. Our decision to focus on Milestones is to celebrate the accomplishment of reaching a significant year of continuous Membership and ensure experiences would be intimate and exclusive.
In addition to our Milestone experiences, all Members who have 10 plus years continuous Membership will proudly have their names displayed on our Member Loyalty Banner, which will be displayed at all Eels home games in 2020.
Finally, to recognise our Members Loyalty year on year, each Member receives items in their Merchandise pack that recognises their loyalty to our Club. In 2020, these items are in the form of a keyring and pen* (if applicable to your Membership package).
Your loyalty status on these items will change after the following intervals:
· 2+ consecutive years of Membership
· 5+ consecutive years of Membership
· 10+ consecutive years of Membership
· 20+ consecutive years of Membership
· 30+ consecutive years of Membership
· 40+ consecutive years of Membership
· 50+ consecutive years of Membership
More information regarding our 2020 Loyalty Program is Coming Soon.