Today, the Daily Telegraph published a story about the Parramatta Eels and our CEO, Ken Edwards.


Yesterday, Ken received an email from a journalist asking questions relating to the matters raised in today's article.


As only some excerpts were included in the published piece, below is Ken's response for all our members and fans to read in full.



Response from Ken Edwards:




Gone are the days where the CEO of this club (the 4th in 4 years) will be reduced to responding to speculation and scuttlebutt.


This club is moving forward and everyone here realises how bright the future for the Eels can be. That is the difference in the Parramatta Eels of today and the "Old Parramatta." We are united behind our vision and will not allow those with agendas and vested interests to stand in the way of us reaching our ultimate goal of being The Number 1 Club in the Greatest Game of All.


Our values are care, courage, excellence, inclusiveness and teamwork. Everyone who shares those values is welcome to join us on our journey towards success in a marketplace of over 2 million and an economy that is the 3rd largest in Australia.


We are focused on long-term sustainable success, and every business decision we make will be measured on whether it can help us achieve that. This year we have taken giant strides in regards to reconnecting with our long neglected Members, Fans and Community. Our junior participation is experiencing record growth and we have doubled the total schools visited in 2012 from 60 to 120 and we are only in June.


We celebrated the retention of Western Sydney juniors Jarryd Hayne, Jacob Loko, Ryan Morgan and Mitchell Allgood and will welcome Will Hopoate, Corey Norman, Gareth Hock and Lee Mossop to the Eels Family next season. We have attracted record membership of over 16,000 despite finishing 12th, 14th and 16th over the last 3 years. And that is just a small example of what we have achieved so far.


I do not apologise for making changes at a club where the Board and Members demand success and have long gone without it. We have a plan for the future across all our operations both in football and business, a plan both the club and its board believe in.