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The Dyldam Parramatta Eels are proud to announce TATA Motors as the front of shorts sponsor for the 2014 NRL season.

TATA Motors is India’s largest automobile company and specializes in commercial vehicles. Established in 1945, it is now the world’s fourth largest bus and truck manufacturer. While relatively new to the Australian market, TATA has grown significantly in recent times to have multiple dealerships across New South Wales, Queensland, Victoria and Western Australia.

TATA Motors Australia Managing Director, Darren Bowler, is excited to be a part of a club with such a large and loyal Member and supporter base.

“We are extremely proud to be partnering with the Parramatta Eels as we continue to build awareness of the Tata Motors brand in Australia,” Bowler said.

"The Parramatta Eels and Tata Motors brands align well, having similar visions, values and cultures, and we are both building towards in big things in 2014.”

“This partnership is a perfect fit.”

This partnership announcement with TATA Motors is the latest in a string of corporate successes for the Eels in recent times.

Apparel sponsorship is at an all time high for the club and CEO Scott Seward sees plenty of synergy between the Parramatta Eels and TATA brands in 2014.

“We really are looking to associate ourselves with companies that have similar values and like us strive for excellence in everything they do,” Seward said.

“In TATA Motors we believe we have found that.”