TATA Motors re-sign in 2015
The Dyldam Parramatta Eels are proud to re-partner with TATA Motors as ‘The Official Commercial Vehicle Supplier’ of the Parramatta Eels.
2015 is the second year of the partnership between TATA Motors and the Parramatta Eels with TATA Motors branding set to feature on the front right panel of the playing shorts worn by the Parramatta Eels NRL squad.
TATA Motors is India’s largest automobile company and specializes in commercial vehicles. Established in 1945, it is now the world’s fourth largest bus and truck manufacturer and is the leader in the commercial vehicles sector with over 41 dealerships Australia wide.
The partnership with the Eels is the first major sports partnership for TATA Motors within Australia and Managing Director, Fusion Automotive Pty Ltd, Darren Bowler is excited to be part of a club with such a large and loyal Member and supporter base.
“We had a great year last year with the partnership and we are looking forward to a challenging but exciting year ahead,” Bowler said.
“The partnership for us works really well. A tough team like the Eels suits our image of a tough utility ute for our market so partnering up with the Eels again is certainly exciting” he added.
The partnership is a good fit for the Eels and TATA Motors with both brands aligning well and having similar visions and values.
“The club values and the people within the club, the team, the supporters are an amazing group of people and to be a part of that certainly fits our demographic of what we see our values and our brand image to be,” Bowler said.
“We are aligning our brand image with the Eels image and also the image of the supporters which we think are a great group of people that really want to join us and be a part of one team.”