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The Parramatta Eels National Rugby League Club is pleased to announce that its current “Sleeve Sponsor”, ALAND Developments, a leading property development and construction company, has upgraded its sponsorship to include “Back of Jersey”, through until the end of 2018.

The “Back of Jersey” sponsorship will commence this week ahead of Parramatta Eels’ Round 4 clash with the Cronulla-Sutherland Sharks for Johnny Mannah Cup.

Parramatta Eels CEO Bernie Gurr said: “We are very proud that that our partnership with ALAND has grown significantly in such a short period of time. ALAND is a wonderful company, headquartered here in the growing region of western Sydney, and we are privileged to partner with ALAND to advance their corporate objectives.

It’s a testament to the positive changes we have made and our commitment to being one of the most professional Clubs in the NRL with our decisions governed by our core values. This is fantastic news for our Club, Members and fans”. 

ALAND General Manager Alex Picalovski is delighted to be growing the partnership with the Parramatta Eels: “It’s exciting for us as a western Sydney business to be an even bigger part of the Eels Club. We can see the clear advantages of being part of Parramatta Eels and we look forward to seeing our brands grow together.”

ALAND has developed a number of residential sites throughout the Sydney metropolitan region, boasting its own team specialising in conceptual design and planning, construction, finance, development, management and marketing.