Parramatta Eels Revamped Member Loyalty Program

The Parramatta Eels are excited to announce the launch of our revamped Member Loyalty Program in 2018. The Parramatta Eels have the most passionate and loyal Members in the NRL and we wanted to create a program that recognises the contributions and support of our dedicated Members.

The decision to revamp our loyalty program was made following feedback from the Parramatta Eels Member Council and Members. In the development stages of remodelling our loyalty program, we consulted extensively with our Member Council to gain insight into the desires of Members and ensure that our revamped program would be one that our Members would love. They provided us with feedback that our Members love intimate experiences where they can interact with the team and senior staff, and get an inside look at Eels HQ. We love our Members and after receiving this feedback we wanted to use our revamped loyalty program as an opportunity to invite our Members to exclusive intimate events that they have never before experienced.

Our revamped loyalty program focuses on celebrating Membership Milestones. When Members reach their 10, 20, 30 and 40th year of consecutive Membership, they will be invited to take part in their preferred experience – In 2018 Milestone Members will be able to choose from a Lecture Session with a Trainer, Brunch with Parramatta Eels CEO Bernie Gurr or an exciting on-field experience such as a photo on the field or watching the team warm-up from the sidelines. Our decision to focus on Milestones was to celebrate the accomplishment of reaching a decade of continuous Membership and ensure experiences would be intimate and exclusive.

In addition to our Milestone experiences, all Members who have 10 plus years continuous Membership will proudly have their names displayed on our Member Loyalty Banner in Members Lounge '47. Plus Members with over 40 years continuous tenure will be invited to be part of a Guard of Honour at a home match and Members with over 50 years continuous tenure will be invited to an exclusive brunch with Parramatta Eels CEO Bernie Gurr.

We love our Members. They are the heart and soul of our Football Club. Whether playing at home or away, our Blue and Gold Army are always passionately cheering and supporting the team and we are incredibly grateful for the role they play in our Football Club. We are very excited to be launching our revamped Membership Loyalty Program and we look forward to celebrating Members who have achieved a Membership Milestone in 2018.

To become a Parramatta Eels member, click here.