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Eels 2021 jersey reveal and unveiling of CBD mural in celebration of new corporate partnerships

The Parramatta Eels have unveiled a mural in the Parramatta CBD featuring Clint Gutherson, Mitch Moses and Junior Paulo to celebrate two new major partnerships deals with Macron, Lending Association, and a multi-year extension with one of its key major partners ActronAir.

Eels major partner ALAND will again be front and centre of the Eels playing kit for 2021.

The mural, which was displayed in Parramatta’s Centenary Square on Friday, is designed by ‘Jeswri’ who hails from the Western Suburbs of Sydney and will become a key feature of the Eels game day activation of Parramatta city in 2021.

Despite the challenges of 2020, the Eels have not only acquired new major corporate partnerships but also currently sit at No.1 on the NRL Membership ladder with its highest ever pre-Christmas number of 26,021 Members.

Eels mural reveals 2021 jerseys

Parramatta Eels CEO, Jim Sarantinos, thanked all Eels members for their ongoing passion and loyalty and welcomed our new partners for season 2021.

“The strength of the Eels brand and its iconic position within Western Sydney are key to corporate partners wanting to align with our Club.  

“We know that our profile and large supporter base within the country’s third largest economy plays a vital role in making our Club an increasingly attractive proposition for corporate partners nationally and globally.  

“Our Club has secured a long-term partnership with one of the strongest sportswear companies in the world in Macron and we are also welcoming one of the fastest growing financial services companies in Australia in Lending Association.

“Alongside the renewal of one of our major partners in ActronAir and some exciting partnership announcements to come, our Club is ready to build on our commercial growth even further in 2021 which I am sure will be welcomed by our Members and supporters,” Mr Sarantinos said.

The Parramatta Eels finished second for Membership in the NRL last season and have already seen a strong rate of renewals so far to its 2021 Membership program.

“After such a challenging year for everyone, we are so proud and humbled with the unprecedented number of Members who have already renewed for 2021,” he said.

“This achievement is a credit to the entire Blue and Gold army – we are biased, but we think they are the best supporters in rugby league and continue to be our Club’s greatest asset.

“We love nothing more than seeing our members and supporters turn out at our games and hopefully in 2021 we can see our fans return in the numbers we saw in our first year at Bankwest Stadium.”

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Summary of the partners joining the Parramatta Eels for Season 2021.

ALAND

Leading property development and construction company ALAND is the Principal Partner of the Parramatta Eels and has been a major corporate partner since 2017.

In 2019 ALAND renewed its Principal partnership which will again see it feature on the front and back of the Eels’ home and away jerseys in Season 2021.

‘’ALAND has kept constant momentum across our projects during the COVID-19 pandemic, we have continued to acquire, build, and complete developments and are firm believers of shaping tomorrow’s future, today.

“ALAND and our clients that bought in the Paramatta catchment are big fans of the Parramatta Eels and we are very happy to be continuing our relationship with the team. We would like to thank the Parramatta Eels for their continued support in this partnership and we look forward to another successful year together in 2021.’’ 

Macron

Macron further cements its reputation as a brand leader in the world of rugby league with the announcement of its first partnership in the Australian NRL with a multi-year agreement being made with the top side Parramatta Eels.

The Eels were founded in 1947 and have a successful sporting past, particularly during the ‘80s when they were league champions 4 times. Their name derives from the original Aboriginal name for Parramatta – Barramattagal – which means ‘the place where the Eels live’ and intrinsically links them to their territory and community.

“Partnering with Parramatta Eels is a very important step for us” said Gianluca Pavanello, CEO of Macron, “The world of Australian rugby league is so rich with history and tradition and we are happy to have the chance to produce the sportswear that the club will wear and bring a bit of Italian style as well as our focus on quality and performance to each of the unique products that we will provide. We are sure that both the players and the fans will love them.”

The full collection that will be worn by the club has been designed as part of a collaborative effort between the Italian based designers of Macron and the Eels. As is always the case with Macron, the aim is to provide elegant, high performance products that will support the players in their quest to become champions and make the club the best looking one in the country.

ActronAir

The Parramatta Eels today announced an extension with major partner ActronAir which will see the long-term relationship between two Western Sydney icons extended for a further three years.

“Maintaining strong relationships with partners who have similar values is important to us as an organisation. That is why we are delighted to extend our relationship with the Eels for a further three more years,” ActronAir Director Robert Mundy said.

“Like ActronAir, the Eels are synonymous with Western Sydney and we look forward to supporting them as they continue their drive towards success in the NRL in the years to come.”

Lending Association

The Eels have also signed a new multi-year partnership with Lending Association, one of the fastest growing, most respected, and trusted financial services companies in Australia.  Bill Constantinidis, Director, Lending Association welcomed the new partnership:

“We are super excited to partner with the Eels and share in the support and opportunities the relationship offers our customers, staff, the fans and ultimately community.

“As a leading Australian financial services company, we share many core values in our authentic, hard-working commitment to our clients’ wealth creation and success. We are long-standing supporters of the club and look forward to our joint success, and big wins throughout the season.”