The Parramatta Eels are proud to announce a new multi-year partnership with the world’s number one sports drink brand, Gatorade who will become the clubs Official Hydration Partner from 2021.
Gatorade are committed to helping athletes reach their full potential & have been setting the standard in sports hydration science for over fifty years. Eels Chief Commercial Officer, Andrew Mikhail, noted that “with Gatorade coming on board we’re confident all of our teams, from junior pathways teams through to the elite NRL, will have access to the best hydration products available, allowing them to take their game to the next level & perform at their best”.
“Gatorade has a history of fuelling the athletic performance of some of the greatest athletes and sporting teams in the world, we’re excited to work closely with the Parramatta Eels locally as their official hydration partner in 2021 and beyond. The Eels are a perfect fit for Gatorade with a proud history as a strong NRL club in Sydney’s West with a young and talented player roster we cant wait to work with ” said Tracy Hardwick, Head of Marketing at Gatorade.
This Gatorade announcement is yet another exciting announcement for the Eels leading in to the end of what has been an incredibly challenging year. This news, as well as recent announcements with the likes of ActronAir’s multi-year partnership extension, Lending Associations new apparel level partnership and Macron as the clubs new apparel partner are all testament to the strength of the Eels brand and it’s iconic position in the heart of Western Sydney.