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Subaru partners with the Parramatta Eels

The Parramatta Eels are proud to announce a new multi-year partnership with Trivett Subaru Sydney who will become the official automotive partner for both the Parramatta Eels and the Parramatta Junior Rugby League.

The new partnership will be driven by Subaru Parramatta who, alongside the Eels, will be working together to ensure that Greater Western Sydney is the home of Subaru.

The partnership will see the Subaru logo present on all Parramatta Junior Rugby League jerseys as well as several exciting activations to be announced over the coming weeks.

“One of our Club’s strengths is the scale of our Junior League and in Subaru, we have found a partner equally committed to supporting the game in Western Sydney and creating opportunities for young boys and girls to play the game," Eels Chief Commercial Officer, Andrew Mikhail said.

"We couldn’t be more excited about this relationship and look forward to working with Subaru to bring it to life,” Mikhail said.

Craig Cairnduff, Subaru Franchise Director, shared in the excitement.

“We are very excited to be a part of the Parramatta Eels junior league program.

"This partnership allows us to be involved in the grassroots of rugby league and it aligns our community involvement with an audience that is very familiar with the Subaru brand.

"My team and I look forward to meeting everyone involved throughout the year,” Cairnduff said.

The announcement of Subaru’s partnership continues a recent run of new partnership announcements and existing partnership extensions with the likes of Gatorade, Macron, ActronAir, and Lending Associations all committing to the Club which is a testament to the strength of the Eels' brand and its iconic position in the heart of Western Sydney.