Parramatta Eels extend partnership with SPORTbible Australia

The Parramatta Eels are proud to announce the extension of SPORTBible Australia’s partnership with the Parramatta Eels NRLW program for a further two years.

SPORTBible Australia have been passionate supporters of the Parramatta Eels NRLW since inception, with a visible presence across the Parramatta Eels playing jersey as well as a significant digital footprint.

The partnership extension will see SPORTBible Australia remain across the top back of the Parramatta Eels NRLW jersey as well as a range of supporting assets.

Eels Chief Commercial Officer Andrew Mikhail said, “The SPORTbible Australia’s partnership has played a critical role in our continued focus to grow the women’s game both at an elite and grassroots level.

“Having the opportunity for our women’s team to tell their stories through entertaining and engaging content to a large and dedicated audience is only going to help grow the game and our fan base,” said Andrew.

SPORTbible Australia is part of the international LADbible Group with an audience of 21.9 million, which opens an opportunity to showcase NRLW to a wider audience.

LADbible VP APAC, US, Ireland Joseph Summers said, “We are extremely excited to be extending our partnership with the Eels. We know our investment is aiding the development of the support staff and resources around the team.

“The team has already provided excitement in their first two seasons where we were part of the first ever win in Newcastle and the Eels’ first ever NRLW Grand Final appearance, and we are looking forward to taking this partnership further in the coming seasons” said.

The NRLW competition is expanding from six to 10 teams in 2023, and kicks off on Saturday July 22, with the Parramatta Eels playing their first match at CommBank Stadium on Sunday July 23 against the Tigers.