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Parramatta Eels partner with TAB

The Parramatta Eels are pleased to announce a new multi-year partnership with Australia’s largest online racing and sports wagering brand, TAB.

The partnership will see TAB leverage Parramatta Eels game days through LED signage, hospitality naming rights, as well as providing unique and unforgettable experiences for Parramatta Eels fans. TAB will also feature across the club’s digital channels through brand integrated content, whilst promoting Responsible Gambling information.

Eels take on the TAB shot-clock

Parramatta Eels Chief Executive Officer Jim Sarantinos said the partnership with the club reflected TAB’s commitment to delivering unforgettable sporting moments for fans.

“We’re excited to work with TAB and to bring to life innovative activations at our home games. We look forward to a strong partnership from 2024 and beyond,” said Jim.

TAB’s Head of Sponsorship & Events, Kate Waugh said the partnership will create opportunities that will engage, inform and entertain club members and fans. “We are really excited to be partnering with the Eels, across both the women’s & men’s teams. The relationship gives us the opportunity to promote the club’s athletes across all our platforms and generate fresh and innovative engagement for fans”.

Both the Parramatta Eels and TAB want to ensure that all gambling is done responsibly. If you require help please call Gamblers Help on 1800 858 858 or visit

Acknowledgement of Country

Parramatta Eels respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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