The Parramatta Eels are proud to announce a new multi-year partnership with Mother Energy, who will join the Club as the Official Energy Drink Partner from through to the end of 2027.
As part of the exciting new collaboration, Mother Energy will bring its fan-favourite “Mullet Cam” activation to CommBank Stadium for all Parramatta Eels home games, commencing from the Club’s Round 18 clash against the Manly Warringah Sea Eagles this Sunday. The activation will give Eels Members and fans the chance to appear live on the big screen throughout the season, adding to the electric match-day atmosphere at CommBank Stadium.
The partnership will also include a range of digital and fan engagement initiatives across Parramatta Eels channels, including exclusive giveaways and promotions for Eels fans.
Parramatta Eels Chief Commercial Officer Daniel Clifford welcomed Mother Energy to the Club’s growing family of partners.
“Mother is an iconic and energetic brand that aligns strongly with the passion and entertainment our Members and fans bring every week. We’re looking forward to launching the partnership this Sunday by bringing the Mullet Cam experience to CommBank Stadium for what promises to be a lot of fun.
This partnership is another example of our commitment to delivering engaging experiences for our fans while aligning with brands that share our ambition and energy,” said Clifford.
Mitchel Whittet for Mother Energy said, “we’re incredibly excited to launch our partnership with the Parramatta Eels.
“The Eels have one of the most passionate fanbases in the game, and we’re looking forward to creating memorable experiences for fans both at CommBank Stadium through our Mullet Cam activation and other exciting initiatives to come, amplifying our brand pillars of good times and Aussie humour.
This partnership is all about bringing energy, entertainment and unforgettable moments to rugby league fans.”
