The Parramatta Eels and adidas announced their multi-year partnership with ‘Made for Parra’ - a short film that celebrates the club’s rich history, passionate supporters, and deep connection to the Parramatta community.
The documentary style brand film features genuine supporters describing their connection to the club through everyday life across Parramatta.
Made for Parra: adidas and Parramatta Eels announce partnership
Real homes, front yards, parks, train stations, footy fields and neighbourhood streets provide the backdrop as the film showcases a genuine relationship between club and place.
At the heart of the film are individuals with a genuine connection to the Blue & Gold, including familiar faces and families whose ties to the club span generations.
Fans will recognise three-time premiership winner Peter Wynn, featured sitting aboard ‘Jack’s Bus’, providing a nod to super coach Jack Gibson and a powerful link to the Eels’ successful 1980s era. Reading a newspaper with a headline that alludes to the beginning of a ‘new era’, Wynn is also sporting his premiership ring.
The film also highlights a remarkable family connection to the club’s beginnings. The children playing around the house, alongside a mother and grandparents, are descendants of Bob Andrews, the Parramatta Eels’ inaugural captain and player #3.
Alannah McCaffery, Bob Andrews’ great-granddaughter, features in the kitchen scene, while her father, Trevor McCaffery who played SG Ball for Parramatta, provided one of the voiceovers. Her grandparents also feature in the backyard scenes, bringing the family’s enduring connection to the club to life.
Alannah said it was a privilege for her family to be involved in a film that celebrates the history and spirit of the Eels.
“My family has a strong connection to Parramatta and the Eels, and it was a privilege for us to be a part of the film and represent my great grandfather’s era and all the families and fans who have supported the Blue and Gold since.”
The young fan in the bus scene with Peter Wynn is Josiah Dansey, who has not only been part of the Eels’ junior development program but has also spent the majority of his life around the club. His father, George Dansey, has worked for the Eels for many years and currently provides support to the playing group as the club’s Wellbeing & Player Liaison officer.
The young people featured at the beginning of the film are students at the Eels Institute, further reflecting the club’s commitment to its community and the next generation.
More than a celebration of a new partnership, the film is a tribute to the generations of players, families and supporters who have helped shape the Parramatta Eels, and their shared love for the Blue & Gold.
