Budget Expands Partnership with Parramatta Eels as NRL Front-of-Shorts Sponsor

The Parramatta Eels are pleased to announce Budget Car & Truck Rental has expanded its partnership with the Club, securing the front-of-shorts sponsorship position for the NRL team ahead of the 2027 season. 
  
The expanded agreement builds on a successful partnership that commenced in 2026 when Budget joined the Club as its Official Car and Truck Rental Partner. The partnership also marked a historic milestone for the Eels, with Budget becoming the inaugural back-of-shorts sponsor for the Club's NRLW program. 
  
The new agreement will see the Budget logo feature prominently on the front of the NRL team's playing shorts and the retail training shorts, further strengthening the connection between two organisations committed to supporting communities across Western Sydney. 
  
Parramatta Eels Chief Commercial Officer Daniel Clifford said the growth of the partnership was a testament to the strong relationship developed between the Club and Budget over the past season. 
  
"We're delighted to expand our partnership with Budget following a fantastic first year working together," Clifford said. 
  
"Budget has been an outstanding partner of the Parramatta Eels and has embraced everything our Club represents, from high performance and community engagement to supporting the growth of our NRLW program." 
  
"The expansion of this partnership highlights the value of building meaningful relationships with brands that share our connection to Western Sydney. Collaborating with organisations that genuinely support our community is incredibly important to our Club, and we're excited to continue growing alongside Budget in 2027 and beyond." 
  
Thomas Mooney, Budget Managing Director, Pacific, said the partnership extension reflected the company's commitment to the Club and its supporters. 
  
"At Budget, we believe in helping people get where they’re going and the Eels do exactly that for their community," Mooney said. 
  
"We are proud of our existing partnership with the women’s team and we are delighted to extend our sponsorship to the men’s team for the upcoming 2027 season. Partnering with the entire club allows us to contribute to something that brings Parramatta together, on game day and well beyond it." 
  
The expanded partnership reinforces Budget's support of one of Australia's most passionate sporting communities and further strengthens its presence across Western Sydney through the Parramatta Eels' NRL and NRLW programs.