The Parramatta Eels are proud to announce a new multi-year partnership with McDonald’s Australia, who will become the official restaurant and coffee partner of the Parramatta Eels.
The initial three-year partnership will see McDonald’s support the Club’s digital channels and game day experience through several competitions and digital campaigns such as “Mac for a Match”, which will launch at Parramatta Eels v Melbourne Storm on Thursday 18th March at Bankwest Stadium.
The Mac for a Match promotion helps Eels fans and members celebrate the team’s wins at home, by serving-up a free Big Mac to anyone who heads to their local restaurant after a home ground win.
The McDonald’s logo will also be present on the rear shorts panel of the NRL side, as part of the new partnership.
McDonald's partners with Eels
“To have one of Australia’s most talked about brands, in McDonald’s on board with a vision and desire of maximizing engagement with our members and fans is a fantastic result and we are thrilled to welcome McDonald’s to the Club,” said Eels Chief Commercial Officer, Andrew Mikhail.
David McMullen, McDonald’s Market Director – New South Wales, shared in the excitement by adding “Playing an active role in Australian communities is something that’s important to all of us at McDonald’s.
We’re proud to be partnering with the Parramatta Eels to help connect fans to the Club they love, and ultimately getting more people supporting and enjoying the game of rugby league.“
The announcement of McDonald’s is the latest of a number of recent new partner acquisitions and existing partner extensions with the likes of Subaru, Macron, Gatorade, ActronAir and Lending Association all committing to the Club, reinforcing the strength of the Eels brand in Western Sydney and the opportunity this platform provides for commercial partners.