Parramatta Eels ink long-term deal with McDonald's

The Parramatta Eels are proud to announce a significant partnership extension with McDonald’s Australia, as the Club’s official restaurant and coffee partner, until the end of the 2027 NRL and NRLW seasons.

The Golden Arches will be a prominent feature on Parramatta Eels game days, with the McDonald’s logo featuring on NRL and NRLW match day and training shorts, as well as goal post pads and LED signage at NRL home games.

Parramatta Eels CEO Jim Sarantinos said, “We are delighted to have one of the most iconic brands in the world make such a long-term commitment to the Club. It’s great to be continuing our partnership with McDonald’s Australia and to see their dedication to supporting and growing both the men’s and women’s game.

“Since the commencement of the partnership in 2021, it has been great to see the impact that has been made on Parramatta Eels fans, members and local communities, and we can’t wait to see what the next five years holds,” Mr Sarantinos said.

McDonald’s Director of Marketing, Amanda Nakad, said: “For more than 50 years, McDonald’s has been committed to giving back and supporting the communities we operate in.

“We are proud to extend our partnership with the Parramatta Eels and play our part in helping the Club continue to have a positive impact on people and communities across Sydney.  

Eels NRL and NRLW players helped unveil the announcement at a newly painted PARRAdise Mural, which has been painted at McDonald’s North Parramatta. Parramatta Eels fans are encouraged to visit the painting and share photos captured.